With great “brain” for “brand” Braind is a brand study, brand research and brand analyse for the sustainable future.
Braind is a combination of two words “brain” and “brand”. For a brand to survive, it needs good brain behind it. By adding a point on top of the stem of the letter “n”, which illustrates the silhouette of the letter “i” at the same time. It also makes the combination complete as like the “brain” is inside the “brand”. The trademark symbol that usually appear in brand’s logo is place in the dot of the “i”, because it is about brand after all.
The series of poster are creating what could the future brand logo would look like in relation with Braind tagline “Think Future”