Charleston Retirement Home

Charleston Seniorenresidenzen is a retirement home with the main principle of “unbreakable joy”.

Working with KW43 Brand Design creation team, we create a logo that represent not only the letter “C” trademark of Charleston, but also a smiley face. The smiley face illustrates Charleston’s philosophy of the unbreakable joy, positiveness and stay active lifestyle for the senior residents, together with the kindliness and generosity from the staffs.

Charleston Seniorenresidenzen won the iF Design Award 2015 in Communication Discipline.

 

Lady

Logo

cup

iF_Full_BW

Advertisements